What Should a Business Sign Include?

As a business owner, you know that your outdoor sign is the first impression that your business makes. It is important to make a lasting first impression and provide the information needed to make potential customers choose your business over others. With that in mind, let’s take a look at what should be on your business sign, and why.

Your Main Business Sign: Simplicity Wins the Day

While your main business sign should be high impact, simplicity will win the day. Outdoor business signs should grab attention, provide the most important details, and be memorable. That is why your sign should have:

• Your Business Name: Make your business name memorable with the perfect high impact sign.
• Your Business Logo: Your logo is your best chance to remain in the memories of passers by.
• Make sure your sign is readable from a considerable distance.
• Optional: You can include your website address and/or phone number, however your main sign should be direct and to the point.

Options for your primary business sign include:

Cabinet signs: Also referred to as backlit signs, these electrically lighted signs shine light through a luminous panel.

Channel letter signs: These are custom-made metal or plastic letters that are often illuminated internally. They are generally three-dimensional, creating depth as well as shining brightly. 

Digital signs: Using LCD technology, these signs can convey digital images, video, weather information, restaurant menus, text, and more. 

Pylon signs: A lit pylon sign is a stand-alone sign often seen next to roadways. They are most often made with an aluminum or steel frame with a rigid face. These can be lit with your message on one side or both. 

Neon signs: An electric sign that uses luminous gas-discharge tubes that glow, as they contain rarified neon and other gases.

Additional Business Signs

You may choose to display additional signs in and around your business. This is where you can be considerably more informative. You can use signs such as Metal Max signs, banners, yard signs, and vinyl signs that allow you to clearly display (in a professional and impactful way!) your business’s details such as:

• Hours of operation
• Website information
• Contact information
• Offers and calls to action
• QR codes
• Email addresses
• Text or SMS codes
• and more!

If you would like guidance in creating the perfect business sign(s) that not only represent you and your brand in a memorable way, but also inform, S&S Signs Lighting & Electrical is here to help! Contact us today for a free quote and a conversation about your design.

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