Custom Made Signs: The Face of Your Business

Why Having a Sign Tailored to Your Business is So Important

Getting your business recognized is one of the most important things you can do to both maintain and grow your business. Having a business sign is more than just something for passers-by to look at. As a business owner, you may be considering if the investment in a new custom sign for your business is the right way to go. There are several reasons why it is. An eye-catching sign is the very face of your business. S&S Signs, Lighting, and Electrical is a Peoria and Bloomington-based custom sign fabricator that can help your business. Here are some reasons you should give more serious thought to a custom sign:

A Custom Made Sign is a Way to Passively Market

Put simply, having an impressive custom sign is a way to passively market to people as they pass your storefront or business. A large percentage of people stop at a business solely because a dramatic, well-made sign drew them in. In addition, even if they don’t stop the very moment they first see your sign, a potential customer has a better chance of remembering your business when they need your product or services if you have a noticeable, memorable sign.

Custom Signs Allow You to Stand Out

Is your current sign “OK” but when it really boils down to it, kind of boring? This is a huge missed opportunity! A custom sign that really stands out, using your logo, colors, and eye-catching creativity makes all the difference. You may be losing out because you are blending into the background instead of standing out in the crowd. If you consult the professionals at S&S Signs, Lighting, and Electrical, we can collaborate with you to come up with a custom design that does exactly that: makes you stand out.

Improved Brand Recognition and Brand Building

You may be working on building a brand, or just trying to improve your brand recognition. Either way, when a sign is custom-made using your company logo, colors, font, and materials, it is the first step to better brand building and continued recognition. Also, if you have an old sign that does not match new branding materials, it is a very important step to update your sign for your brand.

S&S Can Collaborate With You on a Custom Sign

At S&S Signs, Lighting, and Electrical we specialize in custom signs from the beginning to the end of the process. Our professional team can collaborate with you to create your sign’s design. We will fabricate your sign to your exact specifications. Because we are backed by a talented, trained team of installation technicians and electrical contractors, you will have peace of mind your sign will be installed right the first time. Through total customization services, you can rest assured you get attention to detail at every turn. If your business is ready for a new custom sign, contact S&S today. We will help you stand out and be recognized!

To see some examples of our work, check out our project portfolio.

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